Designer  Ilona Szabo:   “Make the most of yourself! Bring out what you love about yourself, balance out what you love less, shine when you look in the mirror and accept that you are beautiful too!”

My dream has always been a stylish, accepting and “mind-altering” brand that throws social norms and expectations to the wind and instead puts personality first, regardless of space, time, obstacles and rules.

As an ex-model, I know the world of fashion, I have seen what is real, what is fake, what is not real… and with these dissonances in mind, I know what makes a woman real and fierce. Years ago I made up my mind to prove to the Ladies that they are wonderful! All we need to do, together, is to develop the bold, modern, sexy and hot style traits that suit her personality. Be it beautiful hair, nails, clothing…or a complete look.
Change has been experienced by countless women within the walls of Donna, accompanied by tears of joy at every moment. These are the moments when I feel it’s worth doing. I strive to eradicate those stuck phrases from my fellow women’s minds that constantly destroy their self-confidence!
Just a few, to be complete:

“Oh, I’m too old for this!”

“It doesn’t suit me, I’m chubby!”

“I’m definitely not wearing this! I’ll look like a ham in it!”

“Isn’t that too wild for me?”

“It doesn’t fit me anymore! What will they say on the street?”
I have decided to eradicate these phrases from the subconscious of our Customers and Guests!
After all, we can still look hot when we’re old! We can also be stunning with a shower!We can be WOMEN in plus size!

I love my job, and believe me, I’m damn good at it!

My childhood dream was to create an empire of my own, where everything from design to execution is in one place. Beauty care, style advice, sales, design. For small, big, young, old, thin and chubby, without limits, judgement or shame!

Today, I can say that Donna is more radiant than ever, where acceptance, love, style and trend meet like a cohesion. I love doing business, I built my business that still exists today with simple “give and take”. A clothing shop, an online store, and a studio where more and more ladies, almost friends, are coming. They love themselves, they are brave and happy!

I want you…not even….I want you to be as happy and balanced as I am! Happy, grateful, sexy -whatever- and balanced woman, mother, grandmother!

Donna was born for this! For you!

Trust me and let me give you what you want: yourself!

https://www.ilonaszabo.com/